I am a high-end establishment. Will running a deal cheapen my business?
That is a great question and the short answer is no. There are many high-end spas, cosmetic surgery centers, cosmetic dentists, and other premium services of this nature that have successfully run deals without impacting or cheapening their brand in anyway. It is important, however, that the deal be properly structured by using a professional deal site consultant to ensure your brand maintains the highest level of quality and integrity, while directing a flood of new customers to your business.
A friend of mine ran a campaign on one of the deal sites and lost money. Will that happen to me?
As with any marketing campaign there’s always a risk of loss. However, our proven strategies evaluate and utilize several key components to help you put more money in your pocket from the initial deal, increase the revenues from subsequent deals, promote a higher conversion of first-time customers to long-term customers, and help you build an e-mail list to increase customer loyalty, brand awareness, and long-term profitability.
The margins that I make on the deal are so small, how can I afford to also pay you?
That’s the best part of working with us. Since we work on a performance basis, we don’t require any upfront payment. In a typical marketing campaign of this nature, the deal site will take 50% of the revenues generated from the sale of the vouchers. We work with the deal sites to lower that percentage and typically receive 10% of the total revenues as our commission. This fee is negotiable and depends on many factors which we review on a case-by-case basis. The bottom line is we work with you to make sure your offer is going to provide you with the best possible return. There is absolutely no risk involved.
I currently do not have a website. Is that required for a deal site campaign?
Yes you absolutely need a website, but I would say that regardless of whether you were considering deal site marketing or not. A professionally designed website is one of the most important components a business must have to be taken seriously in today’s Internet driven society. Yellow page phone directories have become museum pieces and everyone goes to their computer or mobile device to find the products and services they are ready to buy. The web design professionals at Your Marketing Crew can work with you to develop an affordable and effective website that can add professionalism to your business and increase online awareness.
What happens if I am not able to fulfill the vouchers before they expire?
That is a very important consideration. We always recommend that businesses have a contingency plan in place to accommodate those customers who are trying to redeem their vouchers right before they expire, when you are not able to honor it. Typically, you can either offer a credit of the same amount towards another product or service or extend the expiration date. Most customers would prefer to have their voucher honored as they expected. However, if that is not possible, having an alternative plan of equal or greater value would satisfy most people. You still have the opportunity to prove yourself and your company and gain a long-term customer if they are treated well. Sometimes as much as 50% of the vouchers are redeemed in the last week before they expire, so a business must have a backup plan in place to accommodate these customers.