Marketing Blog

16 Jun 2013
0

Getting Your Business Noticed

Getting your business noticedNow more than ever, it is vitally important for your business to have a strong Internet presence if you expect to be noticed. The days are long gone when your potential customers look for the products and services they wish to purchase using the Yellow Pages or the newspaper. The majority of your prospects will naturally go online first and use their favorite search engine, usually Google, to research businesses that can provide the products and services they wish to buy.

If you don’t already have a web site, it is critical that you get one immediately.

Having a website establishes you as a real business in the eyes of your prospects since almost all companies are online to some degree. Even if you are just a one-man operation, having an attractive, professional website can put you on a level playing field with businesses that are much larger than your own. That is important for your survival in today’s competitive marketplace. Read more →

Business Tips

No tags here

17 Mar 2012
0

How to Brand Your Business

Tips for Branding Your Business

Branding is a fairly broad term and it basically means all of the elements that are related to your business that people associate with. In other words, branding is the personality of your business. This encompasses many different factors such as the name of your business, the logo, the tagline or slogan or an advertising jingle. It may also include many other intangible qualities such as a specific niche or specialty area that your business services, some particular qualities about your business or staff or dozens of other attributes which creates a perception of what your business is like. I will address some of the more important factors of branding your business and ways to create a brand. Many public relations firms consider branding to be an important element of your overall marketing plan. Read more →

13 Mar 2012
0

Website Promotional Strategies

How Well Does Your Website Work?

I guess the first question I need to ask is do you even have your own website? In order to take advantage of the many website promotion strategies, Internet marketing techniques and tools, you really need to have your own website. If you do a search in Google for such terms as online marketing tips, online promotional strategies, Internet marketing, Internet promotional techniques, online advertising strategies or any other related terms, you will quickly realize the importance of having your own website.

In today’s modern digital world, having your own website is not only important, it is absolutely essential. This is a critical component of any Internet marketing strategy. Nearly everyone looking to purchase a product or service will go to the Internet first. If your website cannot be easily found, your prospects will surely find your competitors. Most people frown upon businesses that do not have a website because it is often viewed as some fly-by-night company, which is certainly not the image you want to portray. Read more →

5 Mar 2012
0

Surefire Ways To Lower Your Marketing Costs

Lower Your Marketing Costs and Improve Your Marketing ROI

As small business owners, we need to constantly be aware of the multitude of marketing opportunities that surround us every day. To survive in this tough economy, you need to maximize the dollars that you invest in marketing to get your greatest ROI. Lowering your marketing costs can certainly give you a better return on your investment.

One of the easiest ways to get more mileage out of your advertising and promotional dollars is to think of creative ways to implement new marketing strategies in some of the things you already do. Read more →

4 Mar 2012
0

Additional Ways To Lower Your Marketing Costs

This is a continuation of part one of this article on surefire ways to lower your marketing costs.

Hire Some Bird Dogs to Lower Your Marketing Costs

This method goes back long before the Internet was around and I believe it got its start in the car sales business. Well it still works today. In fact, I use it myself more so in the digital environment rather than with business cards as it was originally carried out. Basically, you are paying someone a referral fee for anyone they refer to you who becomes a new client. You can decide the amount of the referral fee depending on the type of product or service you sell, however, don’t be stingy because you want to make the incentive strong enough to compel people to participate.

You can either use a fixed price per referral or a percentage of the total sale. That is for you to decide, but make the reward significant enough to keep your bird dogs happy. Remember this is found money. These are customers that you have obtained with virtually zero effort or marketing dollars. Folks, it really doesn’t get any better than that. Read more →

26 Feb 2012
0

Tips for Choosing a Good Domain Name

The Importance of Choosing a Good Domain Name

Having a good domain name can often be one of the cornerstones of a site that ranks well in the search engines and therefore I recommend putting a reasonable amount of time and effort into the research before choosing your domain name. Here are some important tips that will aid you in your planning when you are faced with choosing your next domain name. Choosing a good domain name may not be as hard as you think.

Your Domain Name Should Match What You Sell

I feel the most important aspect of your domain name is to have it match the main product or service for which you hope to rank. Google and the other search engines tend to favor websites for which the domain name matches the main product or service as closely as possible. Read more →

19 Feb 2012
0

Reducing Customer Turnover

Tips for Reducing Customer Turnover

reducing customer turnoverIt’s a fact of life in the business world. Customer attrition will happen and we as small business owners have to accept that. However, there are steps that can be taken for reducing customer turnover.

Recognizing Your Most Valuable Asset

As I have mentioned in my previous small business marketing advice  article, your existing customer base is your most valuable asset. That is a fact that should be recognized, appreciated and optimized for your greatest marketing ROI. Customers who have already purchased from you are more likely to purchase again, more likely to refer their friends and associates and the average transaction per sale is usually higher. Those are all important metrics that contribute significantly to the long-term success of any business. Reducing customer turnover can certainly keep more profits in your bottom line. Read more →

12 Feb 2012
0

Small Business Advertising Tips

Give Your Customers and Prospects an Offer They Can’t Resist

Let’s face it; everyone is feeling the effects of our economic situation and as small business owners, these may be some of the toughest times many of us have ever faced. But I do not want to dwell on that (and neither should you) because there is still a lot room for your small business to be the success you dream it to be. In fact, if you look back at our economic history, times harder than this have presented business owners a great amount of opportunities to continue building their businesses. It’s all a matter of choosing to have the right mindset, putting your worries aside, and actively taking the steps to promote your small business even more. Incorporating even a few of these small business advertising tips can certainly enhance your profitability and help carry you to the next level of success. Read more →

9 Feb 2012
0

Web Design Strategies Tampa Bay

Facts to Consider About Designing a Website

web design strategies tampa bayThere are many factors of your overall web design strategy that should be considered when you are either creating a website or doing a substantial upgrade to your existing website. One of the biggest design mistakes I often see with many websites happens before the site is even built. That answer that would surprise most people but as you read on you will understand what I mean.

One of the most important questions a small business owner should ask themselves when considering building a website would be and what is the real purpose of my website? That factor is sometimes overlooked by many small business owners and Tampa Bay web designers, but it is an important consideration that should be carefully thought out before the actual web design process begins. Read more →

21 Jan 2012
0

Tampa Bay Business Expert

You Can Become a Tampa Bay Business Expert

Branding yourself as the local business expert in Tampa Bay or any other town you live in can be one of the most rewarding and profitable undertakings you can pursue. If you are very visible and actively work to provide value added services to your community as it pertains to your profession, you will be viewed as a trusted business leader that many people will turn to first when they are looking for the types of products or services you offer.

Becoming a Tampa Bay business expert is not something that happens overnight, but with consistent effort it can significantly add to your bottom line for a relatively low cost when compared to many other types of online marketing. Many people don’t think they have what it takes to be that type of recognized business leader, however there are many simple and cost-effective tactics that can be employed by most if not all small business owners.

I have to mention that the underlying purpose of this strategy is to provide truly relevant and quality information that your visitors and prospects will find useful. It is certainly acceptable to provide a link to your website or phone number to call, however that should be more of an afterthought. If the overall flavor of the campaign seems to be too self-promotional, it will not be nearly as effective. Read more →

12

 office 2013 download  |  download Windows 7 key  |  free Windows 7 key  |  Windows 7 license keys  |  purchase Windows 7 key  |  Windows 7 home product key  |  cheap Windows 7 home premium key  |  windows 7 professional serial number  |  windows 7 activation crack"  |  Windows 7 serial key  |  Windows 7 key generator  |  buy Windows 7 sp1 key  |  windows 7 key sale  |  windows 7 VL key  |  windows 7 product key  |  windows 7 pro key  |  windows 7 activation key  |  windows 7 ultimate product key  |  windows 7 professional product key  |  purchase Windows 10 Key  |  Download Windows 10 ISO with key  |  windows 10 license keys  |  windows 10 pro product key  |  buy windows 10 product key  |  activation windows 10 key  |  Windows 10 key sale  |  Windows 10 key  |  windows 10 product key  |  windows 8 product key sale  |  windows 8 activation key  |  windows 8 pro product key sale  |  windows 8 professional 64bit product key  |  Windows 8 Enterprise product key  |  Windows 8.1 Professional key  |  windows 8.1 pro key sale  |  windows 8.1 kms activation key  |  buy win8.1 key  |  Windows Server 2012 R2 key  |  Windows Server 2008 key  |  Microsoft Office 2016 key  |  Office 2016 Key  |  office 2016 pro product key  |  ms Office 2016 product key activator  |  Microsoft Office 2007 key  |  Office 2010 product key  |  Office 2013 pro key  |  Office 2013 prouct key  |  Windows 7 Ultimate Activator  |  download Windows 7 key  |  free Windows 7 key  |  Windows 7 license keys  |  purchase Windows 7 key  |  Windows 7 home product key  |  cheap Windows 7 home premium key  |  windows 7 professional serial number  |  windows 7 activation crack"  |  Windows 7 serial key  |  Windows 7 key generator  |  buy Windows 7 sp1 key  |  windows 7 key sale  |  windows 7 VL key  |  windows 7 product key  |  windows 7 pro key  |  windows 7 activation key  |  windows 7 ultimate product key  |  windows 7 professional product key  |  purchase Windows 10 Key  |  Download Windows 10 ISO with key  |  windows 10 license keys  |  windows 10 pro product key  |  buy windows 10 product key  |  activation windows 10 key  |  Windows 10 key sale  |  Windows 10 key  |  windows 10 product key  |  windows 8 product key sale  |  windows 8 activation key  |  windows 8 pro product key sale  |  windows 8 professional 64bit product key  |  Windows 8 Enterprise product key  |  Windows 8.1 Professional key  |  windows 8.1 pro key sale  |  windows 8.1 kms activation key  |  buy win8.1 key  |  Windows Server 2012 R2 key  |  Windows Server 2008 key  |  Microsoft Office 2016 key  |  Office 2016 Key  |  office 2016 pro product key  |  ms Office 2016 product key activator  |  Microsoft Office 2007 key  |  Office 2010 product key  |  Office 2013 pro key  |  Office 2013 prouct key  |  Office 2016 Free Download  |  download Windows 7 key  |  free Windows 7 key  |  Windows 7 license keys  |  purchase Windows 7 key  |  Windows 7 home product key  |  cheap Windows 7 home premium key  |  windows 7 professional serial number  |  windows 7 activation crack"  |  Windows 7 serial key  |  Windows 7 key generator  |  buy Windows 7 sp1 key  |  windows 7 key sale  |  windows 7 VL key  |  windows 7 product key  |  windows 7 pro key  |  windows 7 activation key  |  windows 7 ultimate product key  |  windows 7 professional product key  |  purchase Windows 10 Key  |  Download Windows 10 ISO with key  |  windows 10 license keys  |  windows 10 pro product key  |  buy windows 10 product key  |  activation windows 10 key  |  Windows 10 key sale  |  Windows 10 key  |  windows 10 product key  |  windows 8 product key sale  |  windows 8 activation key  |  windows 8 pro product key sale  |  windows 8 professional 64bit product key  |  Windows 8 Enterprise product key  |  Windows 8.1 Professional key  |  windows 8.1 pro key sale  |  windows 8.1 kms activation key  |  buy win8.1 key  |  Windows Server 2012 R2 key  |  Windows Server 2008 key  |  Microsoft Office 2016 key  |  Office 2016 Key  |  office 2016 pro product key  |  ms Office 2016 product key activator  |  Microsoft Office 2007 key  |  Office 2010 product key  |  Office 2013 pro key  |  Office 2013 prouct key  |