Website and Online Marketing FAQs

I have a non-technical business. Why do I need a website?

The bottom line is every business needs a website regardless of the type of product or service being offered. If you want your customers or prospects to find your business, you need to be online and show up in the search engines results. If you don’t show up in the first three pages of results, you may as not well show up at all. It is our goal to have your business show up on the first page of the search engines for your most important keywords.


What does SEO and SEM mean?

I think the real question here is what it means for you and your business. By definition, SEO stands for Search Engine Optimization. In non-technical terms, this means the process by which your web pages are optimized or improved so that you can achieve higher rankings in the search engine results. Generally speaking, SEO is part of the larger picture of SEM. SEM stands for search engine marketing which also includes other components such as social media, social networking, press releases, blogs, paid search (PPC) space and much more. It is the skillful implementation of all of these components which will help you rise above your competitors and establish a dominant position in the search engines within your market.


How do you know what my keywords are?

Utilizing our years of experience in conjunction with some very specialized software applications, we are able to determine not only what keywords are most relevant to your business but also specific keyword phrases that your site’s visitors have typed into the search engines to actually find you. This level of data is critical in planning any marketing strategy and is one of the first components we will examine in great detail.


What marketing methods do you use?

We utilize a variety of proprietary marketing techniques, software applications, and services to help us achieve your goals. The services we specifically use for your business will depend on your needs, objectives, and budget. Some of the methods that we use include correcting the on-page factors of your website (page title, meta tags and description, page content and more), off-page factors such as the number of inbound links you have to your site, the anchor text used to link to your site (the actual linked word on the page), and many other factors as well. We may also use article writing and article directories, press releases, video marketing, and social media sites such as Twitter and Facebook.


Can’t I do these things myself?

Yes you certainly can and we encourage you to take an active role in your company’s marketing. However, you probably already have your hands full just trying to keep your business profitable especially in these difficult economic times. We know you are a professional in your field and know how to deliver a quality product or service to your customers. But you didn’t get there overnight. It took a lot of time, practice, and learning to get where you’re at. Our business is no different. The Internet is a very dynamic high-tech environment that changes constantly. It literally is a full-time job keeping up with all the changes in techniques and technologies to remain competitive in the marketplace. Do you really have the time to learn a new business while keeping yours profitable?


I’ve always had an ad in the Yellow Pages. Isn’t that good enough?

At some point, your yellow page advertising may work quite well. In fact, you may still do okay with it. However, the use of traditional printed media or directories for finding prospective businesses is on a sharp decline. The majority of your prospects will usually go to their favorite search engine first before ever looking in a newspaper or yellow page directory. If you don’t have a strong Internet presence so you can easily be found online, you can bet that your competitors will. It’s as simple as that.

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